*This was a concept design from a class project, and was not commissioned by the museum.
O Museu do Amanã (The Museum of Tomorrow) is a science museum located in Rio de Janeiro, Brazil. The museum focuses on humanitarian issues, ecological futures, and sustainability practices.
Their unique building, designed by Santiago Calatrava, became a grounding point for my design concept. I took careful consideration for coupling their austere, professional presence from their building and its interior, with their use of color in social media and in their exhibits.
In the end I worked up a logo design with a primary color and font for business and commercial use, and secondary colors with guidelines for their use in the logo and branding for possible marketing, social media presence, and merchandising uses.
Design Software
Vectors logo created in Illustrator. Logo guide compiled in InDesign. Images edited in Photoshop.
Imagery and templates sourced from template and mockup websites.
Contents Below
Visual Identity Standards
Guidebook & Logo Concept
I use Portuguese as the primary language for the logo's guidelines. Like their website, I use English as a secondary language for the guidebook concept.
For brevity, only some concept pages are shown here.
1) The guidebook cover concept
2–3 Table of Contents
6–7 Their current logo design and my new logo concept, including various sizes and layouts for different use cases
10–11 Secondary and Tertiary (color) logo options
12–13 Logo Proportions, Portuguese
14–15 Logo Proportions, English
16–17 How to use the logos (both Portuguese and English versions)
18–19 Secondary and Tertiary (color) logo options
32–33 The main logo on business letterhead
34–35 The primary color logo on black card stock
36–37 A brochure example
38–39 Swag and marketing examples