*Note: This is a concept for a school project, not in use by the SRI organization.
This redesign for the non-profit Shark Research Institute, or SRI, brings attention to a website that was once a monochrome-blue (and very text heavy) web experience.
Their previous website sported a dense menu and many pages packed with paragraphs of text. This group joins or heads expeditions to places like Djibuti to study whale sharks! Yet, their website lacked the compelling imagery to help them tell their story.
So, after research and switching to large photography, a condensed menu, a logo redesign, and new mobile app their website better highlights their research expeditions and more directly focuses on their mission: collaborative shark conservation research and helping bring conservation awareness for sharks to the public!
Design Software
Vector logos and assets created in Illustrator. Images edited in Photoshop. Website and Mobile mockups and walkthroughs created in Adobe XD. Walkthroughs created in Adobe XD. Research compiled in InDesign.
Images sourced from the Unsplash website.
Contents Below
Wordmark and Logo Redesign
Desktop UI Design (with a walkthrough video using Adobe XD)
Mobile UI Design (with a walkthrough video using Adobe XD)
Research & Paper Prototypes
Wordmark and Logo Redesign
Desktop UI Design
Home Page
Expeditions Page - whole view
Desktop Walkthrough
Mobile UI Design
Mobile Walkthrough
Research & Paper Prototypes
Benchmark Analysis – Previous SRI Website & Competitor Analyses
Card Sorting Exercises
Personas
Research Notes and Screen Mockups
Moodboard: Themes and Colors
